Braun 7898cc Series 7 Clean & Charge Men's Electric Shaver

a Braun Men's Electric Shaver from the Braun Series 7 range

Braun's latest addition to the Series 7 range is the 7898cc electric shaver, providing every top of the range feature you could conceive and a shave quality to match. With the high-power Clean & Charge System, your shaver will be ready to go whenever you are.

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Average rating of 4.7 out of 5
Out of stock.
RRP £329.99 £149.99

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Shaver Type Foil
Number of Foil Heads 2
Integral Trimmer Yes
Pivoting Shaving Head Single Axis
Floating Cutting Elements Yes
Long Hair Trimmer Pop-out
Wet & Dry Yes
Power Characteristics
Power Source Rechargeable Only
Plug Type UK 2-Pin
Input Voltage 100 V - 240 V
Battery Internal
Battery Technology Lithium Ion
Charging Time 1 Hour
Quick Charge 5 Minutes
Running Time 50 Minutes
Travel Lock No
Motor Technology Linear
Motor Speed 10000 RPM
Motor Personalisation Yes
Personalisation Mode Types Automatic based on beard density
Display Technology LCD
Low Charge Indicator Yes
Charge Level Indicator 6 Levels
Cleaning Indicator 6 Levels
Maintenance Indicator Foil & Cutter Replacement Reminder
Tap Washable Yes
Self Cleaning Yes

Key features

  • Intelligent Sonic Technology
  • 5 Shaving Modes: Sensitive - Turbo
  • 4 shaving elements
  • 2x Opti-Foil - For perfect closeness that lasts longer
  • ActiveLift trimmer - Captures flat-lying hairs in problem areas
  • Protective SkinGuard - Smoothens the skin for an exceptional shaving experience
  • 8-D Flexible Shaving System
  • MacroMotion & MicroMotion
  • Clean&Charge Station
  • Precision Trimmer
  • Precision HeadLock
  • 100% Waterproof
  • Advanced display for battery status & hygiene
  • 50-minutes cordless shaving
  • Fully charged in 1 hour & quick 5-minute charge for one shave
  • Includes travel case


The Braun 7898cc Series 7 electric shaver includes intelligent Sonic Technology to read and adapt to your beard. Four shaving elements capture more hair in every stroke to provide a close, comfortable shave without compromises.

Great for Sensitive Skin

The intelligent Sonic Technology enables you to personalise your shaving experience for a close and efficient shave. There's no need to go over the same spot twice, which significantly reduces the risk of skin irritation for a more comfortable shave. With 5 shaving modes available; sensitive to turbo, you can enjoy a shave that you desire.

Intelligent Sonic Technology

With 30,000 cross-cutting actions per minute and a density-check 160 times per minute, this shaver provides extra power where it's needed most for the most effective shaving experience and results. Four specialised shaving elements combined with Sonic Technology, read and automatically adapt to your beard/stubble needs.

More Power in One Stroke

Each shaving element (four in total) is specially designed for a different hair type for the most effective results. 2 x OptiFoil are perfect for closeness that lasts longer. The ActiveLift Trimmer captures flat-lying hairs in problem areas. Finally, the Protective SkinGuard smoothens the skin for exceptional shaving.

8-D Flexible Shaving System

The 8-directional flexible shaver head adapts to even the most problematic sontours on your face and neck, with individually floating foils and trimmer mounted on to a pivoting head with Micro- and MacroMotion.

Enjoy More

The Braun 7898cc features Precision HeadLock which lets you lock the shaver head for more precision in difficult areas under your nose or chin. you can als trim to the perfect shape with a skin-friendly precision trimmer allowing more accurate results for moustache and sideburn shaping.


View our handy how-to guides over on the blog for expert shaving tips and product advice by our team of professionals.


Braun 7898cc Series 7 Clean & Charge Men's Electric Shaver Reviews

First class all round

Submitted by Siv on 6 October 2018
5 out of 5

Early days but new model to replace existing gives excellent shave First class service and delivery with full advice and spec. Always use Shavers online

Excellent product and quick delivery

Submitted by Peter on 28 September 2018
5 out of 5

I have had several Braun shavers and they have all been excellent. This one is no exception. Feels a quality product and gives a good close shave. I have had the Braun clean and charge system with previous razors and they are good. This one has the added feature of determining whether your razor needs a quick clean or a thorough clean. I would always recommend that after shaving remove the cutter cassette and tap out the stubble and then brush the razor head to get rid of stubble in there. This should reduce the cleaning time required and presumably the amount of cleaning fluid. Great product and great service.

Pleased with the purchase

Submitted by Cookie on 17 September 2018
4.5 out of 5

Excellent shave. Easy to use. Cleaning process really easy to use and the delivery service was brilliant. Thank you

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