Oral-B Genius 9000 Orchid Purple is a beautiful intuitive brushing system that helps you brush like your dentist recommends. With the unique position detection technology, you will never miss a zone. Oral-B's unique round head does all the rest. It removes up to 100% more plaque than a standard manual toothbrush for healthier gums and makes your smile whiter starting from the first day of brushing by removing surface stains. Not only this, but the toothbrush helps you protect your delicate gums with the proprietary SmartRing and pressure control technology that reduces brushing speed and alerts you to be gentler if you brush too hard. Last but not least Genius 9000 in Orchid Purple comes with a Lithium-Ion battery that lasts up to 12 days with 1 charge. With Oral-B Genius 9000 Orchid Purple, you can't go wrong in brushing. No wonder Oral-B is the #1 recommended brand by dentists worldwide.