Most men in their 20s and 30s are unaware that electric shaving can be used wet. They also don't know that wet electric shaving has great benefits for the skin. Philips aims to redress this balance with the introduction of AquaTouch, the electric shaver that is fully waterproof, meaning it can be used wet with foam or gel for a smoother, more comfortable shave and greater skin protection.
Philips research has shown that there is a growing group of men that now use an electric shaver as well as blade to achieve their desired look. But when shaving with a blade, they at times experience skin damage issues such as nicks and cuts, visible redness and 'razor burn', which undermines their look. With the introduction of Philips AquaTouch, not only will they benefit from the convenience of the electric dry shave, but they will also benefit from the skin benefits of using an electric shaver wet.