Braun 720s-4 Series 7 Men's Electric Shaver

a Braun Men's Electric Shaver from the Braun Series 7 range

Men's Electric Shaver

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Shaver Type Foil
Number of Foil Heads 2
Integral Trimmer Yes
Pivoting Shaving Head Single Axis
Floating Cutting Elements Yes
Long Hair Trimmer Pop-out
Wet & Dry No
Power Characteristics
Power Source Mains & Rechargeable
Plug Type UK 2-Pin
Input Voltage 100 V - 240 V
Battery Internal
Battery Technology Lithium Ion
Charging Time 1 Hour
Quick Charge 5 Minutes
Running Time 50 Minutes
Travel Lock Yes
Motor Technology Linear
Motor Speed 10000 RPM
Motor Personalisation Yes
Personalisation Mode Types Extra Sensitive, Normal and Intensive
Display Technology LED
Low Charge Indicator Yes
Charge Level Indicator Full Charge Only
Cleaning Indicator No
Maintenance Indicator Foil & Cutter Replacement Reminder
Tap Washable Yes
Self Cleaning No

Key features

  • Intelligent sonic technology - 10,000 micro vibrations with every stroke help capture more hair
  • 3 modes
  • Extra sensitive and intensive mode for the different facial zones
  • Patented ActiveLift - Unique oscillating middle trimmer lifts and cuts flat-lying hair - for a thorough shave even problem areas
  • OptiFoil - Brauns most advanced foil has zones with differently sized holes to capture hairs growing in different directions
  • Fully flexible shaving system - Brauns unique combination of pivoting shaver head and floating foils ensure maximum facial adaptability
  • Triple action cutting system
  • Fully washable
  • 1 hour charge for 50 minutes cordless shaving
  • Mains and Rechargeable
  • Includes travel case and cleaning brush


The Braun 720 for your ideal shave

The Series 7 delivers outstanding shaving performance. Featuring advanced shaving technology and a powerful linear motor to . Innovative Sonic Technology with 10,000 micro-vibrations helps to capture more hair with every stroke. OptiFoil technology helps deliver perfect closeness and skin comfort, for smoothness that lasts all day. 

Braun electric shavers offer all kinds of benefits over wet shaving. They give you the closeness you need for smooth results that last all day. There is less pulling and tugging, which can cause irritation during or after a shave.

Shaver features include:

Sonic micro-vibration technology for maximum comfort: The 720 features innovative Sonic Technology that delivers 10,000 micro-vibrations with every stroke to soothe your skin while you shave, for maximum comfort. It works by creating 10,000 micro-vibrations per second which act to smooth the skin at the point of shaving, causing less irritation both during and after the shave.

The micro-vibrations also work to capture more hairs with every stroke for the ultimate in closeness and comfort, making the 720 the perfect solution for a shave-free weekend and a pain-free Monday morning.

Three personalisation modes for a more individual shave: Series 7 is the only Braun shaver with three different shaving modes. On top of Normal Mode, the 720 also comes with Sensitive and Intensive Modes which can be used accordingly for different facial areas, giving you an adjustable shave that best fits your beard and skin.

Patented ActiveLift captures flat-lying hair in any problem area: ActiveLift is the world‘s only patented middle trimmer with 130 movements per second which actively lifts and cuts flat-lying hair. Many years of research show us that men‘s biggest need in shaving is a thorough shave even in the hard-to-reach neck area where flat-lying hair often occurs. Featuring an asymmetrical shape, the ActiveLift is especially designed to capture tricky hair in any problem area.

OptiFoil for perfect closeness that lasts longer: The OptiFoil is the most advanced foil from Braun. The unique geometry with ergonomically sized holes captures more hair and cuts them deeper than ever before. The specially designed hexagonal holes are of varying sizes. Small holes give optimal shaving results at a 90° angle while larger holes capture more hair and cut deeper at different angles. The result is Braun’s closest shave ever.

Fully Flexible Shaving System for maximum facial adaptability: The flexible foil shaving head flexes to perfectly match the contours of your face. It has six times the adaptability of a regular foil head, so it can react to the slightest changes in skin surface. The ultra-flexibility gives you a closer, more accurate shave with fewer strokes.

Precision long hair trimmer for precise styling: The Series 7 Precision Long Hair Trimmer features an excellent cutting performance. To trim your sideburns, moustache or beard with this perfect and precise tool, simply slide the long hair trimmer upwards.

100% waterproof and fully washable: Braun shavers have a fully sealed body and can be rinsed quickly and easily under running water.

Two-stage LED display for low charge and battery status: The Series 7 720 features a two-stage LED display with precise indication of charging and battery status.

Powerful rechargeable Li-Ion battery with no memory effect: This shaver is rechargeable, working both cordless and corded. It uses a powerful 3,6V Li-Ion battery with no memory effect.

Full charge in only one hour - 50 minutes cordless shaving: One hour charging time gives you up to 50 minutes of cordless shaving. A quick five-minute charge is sufficient for one cordless shave. The SmartPlug has an automatic worldwide voltage adjustment. It adapts to an outlet voltage between 100V and 240V, for your best convenience at home or travelling.


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