Braun 790cc-4 Series 7 Men's Electric Shaver

a Braun Men's Electric Shaver from the Braun Series 7 range

The Braun 790cc Series 7 electric shaver features OptiFoil Technology to deliver the closest shave, whilst also providing optimal skin comfort. Choose from three personalisation modes to customise your shave; Normal, Sensitive and Intensive. For a more effective shave, the Series 7 shavers feature the patented ActiveLift; captures even the smallest of hairs.

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Like all Shavers sold in the UK, this product uses a UK 2-pin bathroom plug

If your bathroom doesn't have a suitable 2-pin socket you will need an adapter in order to use a normal 3-pin UK mains outlet

Don't run out of cleaning refills

On average each cleaning refill will last 30 cleaning cycles

“Although now no longer the top of the range, The 790cc-4 will still deliver an exceptional shaving experience and feature set at a very competitive price.”

Shavers expert opinion

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Shaver Type Foil
Number of Foil Heads 2
Integral Trimmer Yes
Pivoting Shaving Head Single Axis
Floating Cutting Elements Yes
Long Hair Trimmer Pop-out
Wet & Dry No
Power Characteristics
Power Source Mains & Rechargeable
Plug Type UK 2-Pin
Input Voltage 100 V - 240 V
Battery Internal
Battery Technology Lithium Ion
Charging Time 1 Hour
Quick Charge 5 Minutes
Running Time 50 Minutes
Travel Lock Yes
Motor Technology Linear
Motor Speed 10000 RPM
Motor Personalisation Yes
Personalisation Mode Types Extra Sensitive, Normal and Intensive
Display Technology LCD
Low Charge Indicator Yes
Charge Level Indicator 6 Levels
Cleaning Indicator 6 Levels
Maintenance Indicator Foil & Cutter Replacement Reminder
Tap Washable Yes
Self Cleaning Yes

Key features

  • Innovative Sonic Technology
  • Personalisation Modes
  • Unique oscillating middle trimmer lifts & cuts flat-lying hair for a thorough shave
  • OptiFoil - Braun's most advanced foil with ergonomically sized holes cuts hair deeper than ever before
  • Fully Flexible Shaving System
  • Triple Action Cutting System
  • Tap washable
  • Clean & Renew System
  • LCD Display LCD for battery status & hygiene
  • 1hr charge for 50mins cordless shaving
  • Mains and Rechargeable
  • Pop-up trimmer: perfect for sideburns and moustaches
  • Travel case


The Braun 790 for your perfect shave

The Series 7 features intelligent sonic technology with 10,000 micro-vibrations helps to capture more hair with every stroke for a thorough and comfortable shave. The OptiFoil technology helps deliver perfect closeness and skin comfort, for smoothness that lasts all day. The 790 comes with Braun's intelligent Clean & Renew System, for extra cleanliness and convenience. Plus the ergonomic shaver features Braun’s ultimate LCD display. 

Braun electric shavers offer all kinds of benefits over wet shaving. They give you the closeness you need for smooth results that last all day. There is less pulling and tugging, which can cause irritation during or after a shave. They are also easy to use, with less mess and a simple cleaning process.

Sonic micro-vibration technology for maximum comfort:

The 790 features innovative Sonic Technology that delivers 10,000 micro-vibrations with every stroke to soothe your skin while you shave, for maximum comfort. It works by creating 10,000 micro-vibrations per second which act to smooth the skin at the point of shaving, causing less irritation both during and after the shave.

The micro-vibrations also work to capture more hairs with every stroke for the ultimate in closeness and comfort—making the 790 the perfect solution for a shave-free weekend and a pain-free Monday morning.

Three personalisation modes for a more individual shave:

Series 7 comes with three different shaving modes. On top of Normal Mode, the 790 also comes with Sensitive and Intensive Modes which can be used accordingly for different facial areas, giving you an adjustable shave that best fits your beard and skin.

Patented ActiveLift captures flat-lying hair in any problem area:

ActiveLift is the world‘s only patented middle trimmer with 130 movements per second which actively lifts and cuts flat-lying hair. Many years of research show us that men‘s biggest need in shaving is a thorough shave even in the hard-to-reach neck area where flat-lying hair often occurs. Featuring an asymmetrical shape, the ActiveLift is especially designed to capture tricky hair in any problem area.

OptiFoil for perfect closeness that lasts longer:

The unique geometry with ergonomically sized holes captures more hair and cuts them closer to the root. The specially designed hexagonal holes are of varying sizes. Small holes give optimal shaving results at a 90° angle while larger holes capture more hair and cut deeper at different angles.

Fully Flexible Shaving System for maximum facial adaptability

The flexible foil shaving head flexes to perfectly match the contours of your face. It has six times the adaptability of a regular foil head, so it can react to the slightest changes in skin surface. The ultra-flexibility gives you a closer, more accurate shave with fewer strokes.

Precision long hair trimmer for precise styling:

The Series 7 Precision Long Hair Trimmer features an excellent cutting performance. To trim your sideburns, moustache or beard with this precise tool, simply slide the long hair trimmer upwards.

100% waterproof and fully washable:

Braun shavers have a fully sealed body and can be rinsed quickly and easily under running water. For optimal convenience, you can use the Clean & Renew System to hygienically clean your shaver at the touch of a button.

Advanced LCD display for battery status and hygiene:

The Series 7 790 features an LCD display - very precise indication of charging, battery and detailed hygiene status.

Powerful rechargeable Li-Ion battery with no memory effect:

This shaver is rechargeable, working both cordless and corded. It uses a powerful 3,6V Li-Ion battery with no memory effect.

Full charge in only one hour - 50 minutes cordless shaving:

One hour charging time gives you up to 50 minutes of cordless shaving. A quick five-minute charge is sufficient for one cordless shave. The SmartPlug has an automatic worldwide voltage adjustment. It adapts to an outlet voltage between 100V and 240V, for your best convenience at home or traveling.

Clean & Renew for premium convenience

Only the Series 7 790 features the automatic and simple four step Clean & Renenw System with FastClean. It hygienically cleans, charges, lubricates and dries your shaver at the touch of a button. Using alcohol cleaning fluid eliminates 99.999% of all germs and bacteria in every cleaning process. Tests have shown that using the cleaning centre is ten times more hygienic than simply running it under tap water. A Clean & Renew Refill Cartridge can be replaced around four times a year and makes your shaver feel like new every day. The unit offers:

  • Unique alcohol based cleaning solution for hygienic cleaning
  • Automatic charging
  • Automatic lubrication for optimal cutting efficiency
  • Automatic program selection out of three modes: short eco, normal or high intensive
  • FastClean in 25 seconds
  • Fresh lemon scent


View our handy how-to guides over on the blog for expert shaving tips and product advice by our team of professionals.


Braun 790cc-4 Series 7 Men's Electric Shaver Reviews

Not the best

Submitted by Ash on 29 June 2017
3 out of 5

Gives fairly close shave, but after having to really drag it across the skin. Also, lots of particles fall out, and not one to use on your way to work! Foil pack packed in under 12 months and difficult to replace. Overall, my previous Philips rotary shaver was cheaper, better at shaving and more efficient...


Submitted by Unknown on 29 January 2017
5 out of 5

Best I have bought and I have bought many during my very many years of shaving.

Best electric shaver I have used.

Submitted by Billy on 9 September 2016
5 out of 5

I have extremely sensitive skin. I am unable to use razors as I always end up with cuts and nick's and very red irritated skin post shave. I have tried philishave which also left the occasional cut and very irritated skin. I resorted to using a beard trimmer which always left me with stubble but at least my skin was not as irritated. I decided to give Braun a try for the first time. After reading reviews and seeing a very generous discount on the 790cc I made the purchase. Only had one shave with it so far yesterday, I cannot believe how good a shave it gave me. Very close shave very fast. No cuts, no nicks and most importantly no irritated skin post shave which I have never experienced before. There was not even any need to use a post shave balm although I did anyway. Fantastic shaver, very good price, would highly recommend to people with very sensitive skin who have trouble finding a suitable shaver.

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